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Virgin Mobile

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Issue:

Business

 

Written by:

Judy B

 

Date added:

July 19, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

7 / 1946

 

Was viewed:

8551 times

 

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Essay content:

Virgin also takes pride in offering innovation and a sense of competitive challenge. Given the values of Virgin, the radical new pricing strategy offered by option 3 fits nicely with Virgin's core values. However, a final pricing decision should be based on much more than core values. Many other regional carriers and smaller national carriers account for the remainder of market share...
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However, a final pricing decision should be based on much more than core values. Many other regional carriers and smaller national carriers account for the remainder of market share. While LTV calculated on Virgin's option 3 may not be as high as the industry, Virgin's approach to entering the market may be worthwhile to accept a lower LTV if the entry approach creates demand for their services...
displayed 300 characters

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