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Essay

Virgin Mobile

Essay specific features

 

Issue:

Business

 

Written by:

David H

 

Date added:

September 11, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 944

 

Was viewed:

3518 times

 

Rating of current essay:

 
Essay content:

Alternative like pagers are outdated & this target market cannot afford sophisticated PDA service. ? Degree of Rivalry ? Strong o Competitors have brand recognition in the US and have the majority of the market share. Financial Analysis: Initially, Virgin may have no great profits since they are trying to be the low cost provider...
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Although they were profitable in the UK, they have no brand recognition in the US to fall back on. Based data, Virgin is able to compete effectively with their major competitors as far as sales. They are also able to do this will less employees, meaning low operating cost. The company's ability to compete effectively gives a good indication on their ability to keep their current market share and expand operations into new target markets...
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General issues of this essay:
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