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Virgin Mobile Usa: Pricing For The Very First Time [Case Study]

Essay specific features

 

Issue:

Business

 

Written by:

Joyce H

 

Date added:

October 11, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2222

 

Was viewed:

6184 times

 

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Essay content:

The company has a vast history of brand extensions – one of which is their launch of a wireless phone service in the USA. Dan Schulman has been appointed CEO of the Virgin Mobile USA branch and is now trying to determine what pricing strategy would be most efficient in attracting and sustaining customers in the USA...
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Dan Schulman has been appointed CEO of the Virgin Mobile USA branch and is now trying to determine what pricing strategy would be most efficient in attracting and sustaining customers in the USA. There are several other decisions which also need to be made, such as who the target market will be, what unique features Virgin mobile can offer to differentiate from their competition, which channels to use in order to sell their product and how to advertise their product most efficiently...
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General issues of this essay:
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