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Essay

Vitamin Water

Essay specific features

 

Issue:

Business

 

Written by:

Douglas B

 

Date added:

December 17, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1055

 

Was viewed:

3979 times

 

Rating of current essay:

 
Essay content:

Bikoff believes that his company is not just another beverage and that it has somewhat of a different focus as opposed to Coke and Pepsi. When people think of Coke and Pepsi they think of refreshment before anything else. When people hear vitamins and water in one drink, hence the name vitaminwater, it gives off a sense of healthiness and that is just what Bikoff is trying to do...
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He is using Glaceau to gear his drinks to people that are looking for that healthy lifestyle. With people more conscious now about their weight and with all the different fad diets that go around Bikoff might have done just the right thing to hit it big with his new beverages. With Bikoff targeting those searching for that healthier lifestyle he may just have the right ingredients that he needs to compete with Coke and Pepsi...
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General issues of this essay:
Product Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process Examining The Impact Of Product Attributes On Perception Towards Brand Product New Product Dev. New Product Development New Product Management New Product Process PRODUCT LIFE CYCLE AND INTERNATIONAL PRODUCT LIFE CYCLE ECONOMIC AND MARKETING PERSPECTIVES Product Development Product Life Cycle And International Product Life Cycle Economic And Marketing Perspectives Product Mix and New Product Development Strategies Product Mix pride in the product Product Mix product mix
 

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