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Vodka Industry
Essay specific features
Written by:
Janet C
Date added:
March 10, 2016
Level:
University
Grade:
B
No of pages / words:
9 / 2432
Was viewed:
8668 times
Rating of current essay:
Essay content:
We plan to reposition the brand as a “step up” from all other vodka. We aim to highlight the smooth, stylish, and sophisticated features of Skyy Vodka and make it the spirit-of-choice among young professionals.
In its distinctive blue bottle, Skyy comes in six different vodka flavors, offering a taste to satisfy every vodka drinker...
displayed 300 characters
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With this all-embracing product line, we will introduce Skyy as the vodka-of-choice for martini drinkers. Our goal is to change the consumer’s perception of the brand by repositioning it as a “step up” for the young professional. We aim to increase trial among this new target market, and increase purchase intent through product differentiation...
displayed 300 characters
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