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Essay

Volkswagen of America

Essay specific features

 

Issue:

Business

 

Written by:

Joseph C

 

Date added:

July 18, 2012

 

Level:

 

Grade:

A

 

No of pages / words:

6 / 1525

 

Was viewed:

9117 times

 

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Essay content:

Under him and his successor as president of Volkswagen of America, J. Stuart Perkins, VW's U.S. sales grew to 569,696 cars in 1970, an all-time peak, when Volkswagen captured 7 percent of the U.S. car market and had over a thousand U.S. dealerships. The Volkswagen Beetle was the company's best seller in the United States by a wide margin...
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The original vehicles, targeted at the mass market. Were intended to transport a family of five at highway speeds, use modest amount of fuel, and remain within financial reach for most people. The company’s signature platform by the late 1940s was the Beetle, which with its rounded styling and reliable air-cooled engine, became internationally popular...
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General issues of this essay:
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