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Waitrose Case Study - International Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Mary H

 

Date added:

August 21, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3360

 

Was viewed:

7114 times

 

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Essay content:

After the acquisition, Waitrose now are specialist Supermarkets, having more than 175 supermarkets all over UK mainly in the south-eastern region. It now boasts a work-force of over 37000 employees and many new stores. They offer fresh produce, poultry, bread & meat. Waitrose is a company known for providing high and good quality products and it targets the higher class with its good and high quality products...
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Waitrose is a company known for providing high and good quality products and it targets the higher class with its good and high quality products. Even though it’s a comparatively smaller company than its competitors (Tesco & J.Sainsbury, Iceland), it was successful in its business and was a profit making firm, this was all because they use to perform things strategically...
displayed 300 characters

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