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Essay

Wal-Mart

Essay specific features

 

Issue:

Business

 

Written by:

Charles A

 

Date added:

September 8, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2101

 

Was viewed:

4679 times

 

Rating of current essay:

good 270, average 11, bad 2 (total score: 4.9)
 
Essay content:

Their typical brands that Wal-Mart stocks include Stanley and Black & Decker, Black & Decker being the consumer niche brand of DeWalt. The small hardware store can offer the products at a lower price for the short-term, but in the long-term they will not be able to keep up with Wal-Mart. Wal-Mart uses market research to see who they need to cater to and stick with their customer's price frugality...
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The smaller hardware store can't compete with the basement bargain prices at Wal-Mart, but they can challenge their dominance by offering personal service, quality products, and most of all rely on word of mouth advertising. Wal-Mart suffers from poor public image and the small stores can use that to their advantage...
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