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Wal-Mart: "Faca pilhas altas e venda barato" ao redor do globo!
Essay specific features
Written by:
Kimberly C
Date added:
April 1, 2015
Level:
University
Grade:
A
No of pages / words:
8 / 2188
Was viewed:
6662 times
Rating of current essay:
Essay content:
Ela precisa se fazer presente na Europa." ? George Rosenbaum, Leo. Shapiro Associates.
Quando um varejista importante como a Wal-Mart decide pela expansao global e nela empenha sua vontade e dinheiro, e impressionante o que consegue fazer. No final da decada de 1980, a Wal-Mart era, em grande parte, um fenomeno norte-americano; ao final da decada de 1990 era uma presenca global pronta para ocupar a posicao de maior varejista do mundo...
displayed 300 characters
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Partindo de uma base de cerca de 2 200 lojas nos Estados Unidos e menos de 85 bilhoes de dolares em vendas no inicio da decada de 1990, a Wal-Mart explodiu para mais de 3 600 lojas no mundo inteiro, com receita liquida de 4,4 bilhoes. Nada mal para uma empresa que deu inicio a sua expansao internacional em 1993 com a compra das 122 lojas Wolco no Canada...
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