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Essay

Wal-Mart's Culture Shock By John Salveson

Essay specific features

 

Issue:

Business

 

Written by:

Sidney S

 

Date added:

August 19, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 948

 

Was viewed:

6410 times

 

Rating of current essay:

 
Essay content:

However, her unconventional management style, combined with her risque advertising methods, ultimately matched neither Wal-Mart’s folksy organizational culture nor family and bargain-oriented core customer base. In hiring Roehm and adopting such a marketing strategy, Wal-Mart was intentionally stretching the limits of “cultural fit” in an effort to shake up both its culture and image...
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However, her unconventional management style, combined with her risque advertising methods, ultimately matched neither Wal-Mart’s folksy organizational culture nor family and bargain-oriented core customer base. In hiring Roehm and adopting such a marketing strategy, Wal-Mart was intentionally stretching the limits of “cultural fit” in an effort to shake up both its culture and image...
displayed 300 characters

General issues of this essay:
I Experienced Culture Shock! “With increasing globalization, organizational culture will be more important than national culture”. Discuss and critically evaluate this statement. Culture Shock How to measure social culture and organizational culture of one country Wal-Mart's Culture Shock By John Salveson Culture Shock culture shock Wal-Mart's Organizational Culture Culture Shock Culture Shock Culture shock culture shock Culture Shock Culture Shock Impact of Culture Shock
 

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