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Wal-Mart: Success in Marketing
Essay specific features
Written by:
John J
Date added:
June 11, 2012
Level:
University
Grade:
A
No of pages / words:
11 / 2802
Was viewed:
6475 times
Rating of current essay:
Essay content:
Wal-Mart Corporation's consistent profit generation make them a good model for other businesses to emulate.
I believe that Wal-Mart is successful due to a number of factors with the most important factor being their dedication to their customers as well as offering them the lowest price possible for their products...
displayed 300 characters
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The concepts and practices of Wal-Mart can be found right in a statement of its three core beliefs. These are the beliefs that Sam Walton founded the company upon and they remain in practice today:
? Respect the Individual
? Service the Customer
? Strive for Excellence
In an open letter to the public from Wal-Mart President and CEO, Lee Scott writes "At Wal-Mart, we save people money so they can live better" which shows their true dedication to consumer needs...
displayed 300 characters
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