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Walmart
Essay specific features
Written by:
Christina S
Date added:
February 14, 2016
Level:
College
Grade:
A
No of pages / words:
1 / 95
Was viewed:
8508 times
Rating of current essay:
Essay content:
Wal-Mart was unusually active in testing and experimenting with new merchandising techniques. It relied less on advertising than most other discount chains did. The company distributed only one or two circulars per month and ran occasional TV ads, relying primarily on word of mouth to communicate its marketing message...
displayed 300 characters
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Wal-Mart was unusually active in testing and experimenting with new merchandising techniques. It relied less on advertising than most other discount chains did. The company distributed only one or two circulars per month and ran occasional TV ads, relying primarily on word of mouth to communicate its marketing message...
displayed 300 characters
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