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Essay

Walmart

Essay specific features

 

Issue:

Business

 

Written by:

Christina S

 

Date added:

February 14, 2016

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 95

 

Was viewed:

8501 times

 

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Essay content:

Wal-Mart was unusually active in testing and experimenting with new merchandising techniques. It relied less on advertising than most other discount chains did. The company distributed only one or two circulars per month and ran occasional TV ads, relying primarily on word of mouth to communicate its marketing message...
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Wal-Mart was unusually active in testing and experimenting with new merchandising techniques. It relied less on advertising than most other discount chains did. The company distributed only one or two circulars per month and ran occasional TV ads, relying primarily on word of mouth to communicate its marketing message...
displayed 300 characters

General issues of this essay:
Advertising Using the Educational and Straight Sell Techniques Don't Discount Him dividend discount model Journal-Discount negotiation Merchandising Merchandising: Zara & HMV Online Discount Shopping Suits And Jacket,Merchandising THE DISCOUNT AND VARIETY RETAILING INDUSTRY The Battle of the Discount Retailer Visual Merchandising What I might say or do if a friend was thinking about experimenting with alcohol or drugs? Merchandising .... an overview How Are Current Advertising Techniques Used To Manipulate Consumers? What effect does advertising have on us, what techniques do advertisers use, how does it affect our everyday life and our buying habits?
 

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