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Walmart
Essay specific features
Written by:
Frank A
Date added:
December 11, 2011
Level:
University
Grade:
B
No of pages / words:
6 / 1631
Was viewed:
1909 times
Rating of current essay:
Essay content:
Radio usually grabs the audience's attention by promoting products which are experiencing high demand. Both of these channels are made stronger by the use of newspapers adverts and monthly circulars. In these marketing channels deeply discounted items are highlighted to the potential competitors and these items help lure the customers into the stores...
displayed 300 characters
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The idea of having "quality for less" is a good marketing plan because it gets people into the store. It also offers a competitive advantage over the competitors because they can not financially match Wal-Mart prices. This is due to Wal-Mart having better use of financial resources, technology and physical resources...
displayed 300 characters
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