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Walmart And Corporate Image

Essay specific features

 

Issue:

Business

 

Written by:

Jamie N

 

Date added:

February 5, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3137

 

Was viewed:

8116 times

 

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Essay content:

The Harris-Fombrun Reputation Quotient assists in corporate image management by providing companies with an established approach to measure reputation and corporate image. Reputation is measured through: emotional appeal, products and services, financial performance, social responsibility, workplace environment, and vision and leadership...
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According to Harris Interactive, “your stakeholders’ reputation is your corporate reputation.” Emotional Appeal “Emotional appeal isn’t easy to define, but you know it when you see it.” (Alsop) Emotional appeal is a powerful driver of corporate reputation. A positive emotional appeal allows customers to harbor good feelings like admiration, respect, and trust...
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