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Essay

Walt Disney Internet Group Japan's Dimo Project

Essay specific features

 

Issue:

Business

 

Written by:

Velma D

 

Date added:

October 28, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 552

 

Was viewed:

8863 times

 

Rating of current essay:

 
Essay content:

The problem is conversion is still low. Will Dimo put Disney core business at risk? What should WDIG do? Alternatives and Analysis: Is promotion enough or need more time for people to adopt Dimo? Partner with mobile service provider to reach their customers is important as this is the major channel to reach target customers and from the awareness statistics, it is successful...
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For stylish characters, image and perception in people?¦s mind are important. Therefore, it is a must to invest heavily in marketing at the beginning. Moreover, visibility will be increased if more integration of Dimo into daily usages of mobiles like email, screen safers. For the success in linking Dimo characters to mCommerce e...
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