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Essay

Walters Food Swot Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Janet R

 

Date added:

October 27, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1328

 

Was viewed:

6686 times

 

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Essay content:

New marketing plans must be developed in order for the company to seize the moment of this opportunity. Two strategic options have been developed for such occasion: Strategic Option 1: Expand targeted group. Due to the fact that upscale buyers are willing to pay premium price for the product, the quality of the product must high and acceptable for the rest of the targets...
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Strategic Option 2: Associate Gold Honeyscone with Walter Foods product. This option will allow existing customers to view everything else the company has to offer. It also allow non existing customers to have a wider initial view at start what the company has to offer. II. Problem Statement In order to continue to run on the momentum of the success of a new product to benefit the company, that product’s awareness must be expanded to more people and it must be known to be associated with the company...
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General issues of this essay:
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