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Warner-Lambert

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Issue:

Business

 

Written by:

Ashley E

 

Date added:

September 18, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

10 / 2525

 

Was viewed:

3186 times

 

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Essay content:

In fact, results obtained through preliminary market research seemed to support their optimistic views. Nevertheless, there were critical problems that should be solved before launching the product as follows: Which pricing strategy would be appropriate for the new product? What would be the most effective marketing communication strategy for the new product? Because effective pricing strategy would be directly related to the companies' actual sales and profits, in this case, two questions raised above will be mainly discussed...
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Nevertheless, there were critical problems that should be solved before launching the product as follows: Which pricing strategy would be appropriate for the new product? What would be the most effective marketing communication strategy for the new product? Because effective pricing strategy would be directly related to the companies' actual sales and profits, in this case, two questions raised above will be mainly discussed...
displayed 300 characters

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