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Watch Industry
Essay specific features
Written by:
Jess S
Date added:
August 10, 2011
Level:
University
Grade:
A
No of pages / words:
7 / 1902
Was viewed:
2768 times
Rating of current essay:
Essay content:
During this time, a merger of two companies helped create a new market for Swiss watches. Asuag and SSIH merged to create Societe Micromecanique et Horlogere (SMH). They developed a line of watches called "Swatch" that appealed to a younger target audience. Their new design, distribution and production strategies created a niche market that became popular worldwide...
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Their new design, distribution and production strategies created a niche market that became popular worldwide. The Swatch Watch Company transferred itself from near bankruptcy in the early 1980's to a world leader in terms of value by the late 1990's, at this time facing again new sets of challenging issues that would effect their future in a fast changing global economy...
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