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Essay

Ways of The Advertiser

Essay specific features

 

Issue:

Business

 

Written by:

Mack F

 

Date added:

December 14, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 606

 

Was viewed:

6081 times

 

Rating of current essay:

 
Essay content:

The cover of it showed "New Outdoor Lighter." I picked it up wondering why is that "Outdoor"? It doesn't look different. I decided I would go find a regular one of the same brand. When I found one the only difference between the two were the colors. The normal "indoor" was in white or red and the "outdoor" was an olive green...
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Therefore they just found a clever way to sell more lighters by telling people it's for outdoor use. Most of us would think that it would be harder to blow out the flame or something. That's where we are wrong. Really it just has a new "Outdoor" color. According to William Lutz, the most frequently use "weasel word" is "new" (33)...
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