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welch leadership

Essay specific features

 

Issue:

Business

 

Written by:

Charles S

 

Date added:

September 14, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3483

 

Was viewed:

6970 times

 

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Essay content:

However, B&D only managed 9% market share as the market leader is Makita Electric of Japan, having 50% of the market share followed by Milwaukee at 10%. B&D research concludes that product quality is not the issue as its products in Professional Tradesmen are highly competitive with its competitors. The issue is perception of B&D brand, often perceived by trade's people as good only for Consumer market rather than Professional market...
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The issue is perception of B&D brand, often perceived by trade's people as good only for Consumer market rather than Professional market. Moreover, B&D Professional Tradesmen products are not highly differentiated in color, black / charcoal grey, often the favorite color used by competitors in Consumer's market...
displayed 300 characters

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