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Wendy's Chili Case
Essay specific features
Written by:
Dion M
Date added:
December 28, 2010
Level:
University
Grade:
A
No of pages / words:
2 / 537
Was viewed:
2052 times
Rating of current essay:
Essay content:
Having a limited number of items for sale allowed the cooks to continuously prepare the food, knowing that those products would be ordered. Another benefit to this concept would be that Wendy's could make these products stand out above its competitors and make the Wendy's menu more memorable by focusing more attention on their marketing strategy and mix...
displayed 300 characters
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If these products are very well known because of advertising, more customers would be likely to purchase them and will continue purchasing them because they have become established products in the fast food market. A third benefit is the value added features not offered by the competition. With the many different condiments that Wendy's had available, there were 256 different possible hamburger combinations, even though its menu was limited to four basic items...
displayed 300 characters
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