Wendy's Chili Case

Essay specific features

 

Issue:

Business

 

Written by:

Dion M

 

Date added:

December 28, 2010

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 537

 

Was viewed:

2003 times

 

Rating of current essay:

 
Essay content:

Having a limited number of items for sale allowed the cooks to continuously prepare the food, knowing that those products would be ordered. Another benefit to this concept would be that Wendy's could make these products stand out above its competitors and make the Wendy's menu more memorable by focusing more attention on their marketing strategy and mix...
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If these products are very well known because of advertising, more customers would be likely to purchase them and will continue purchasing them because they have become established products in the fast food market. A third benefit is the value added features not offered by the competition. With the many different condiments that Wendy's had available, there were 256 different possible hamburger combinations, even though its menu was limited to four basic items...
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