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Essay

Werbeartikel als Instrument der Verkaufsforderung (Promotional items and sales promotion)

Essay specific features

 

Issue:

Business

 

Written by:

Maria A

 

Date added:

March 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2958

 

Was viewed:

4103 times

 

Rating of current essay:

 
Essay content:

Verbrauchergerichtete Verkaufsforderung (Consumer Promotion) 4 2.2.2. Handelsgerichtete Verkaufsforderung (Trade Promotion) 5 2.2.3. Forderung des Au?endienstes (Staff Promotion) 5 2.3. Zweck und Bedeutung der Verkaufsforderung 6 3. DER WERBEARTIKEL ALS INSTRUMENT DER VERKAUFSFORDERUNG 7 3.1. Begriffsbestimmung 7 3...
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Begriffsbestimmung 7 3.2. Arten des Einsatzes von Werbeartikeln in der Verkaufsforderung 8 3.2.1. Give-Aways 8 3.2.2. Zugaben 8 3.2.3. Werbepramien 9 3.2.4. SLO-Angebote 10 3.2.5. Merchandising 10 3.3. Einschrankungen beim Einsatz von Werbeartikeln in der Verkaufsforderung 10 3.4. Aufgaben und Funktionen von Werbeartikeln als Verkaufsforderungs-Instrument 11 4...
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General issues of this essay:
“Analyzing the elements of the promotional mix and their respective roles in IMC for the Coca Cola and suggestive version of promotional mix with proper reasoning” A Communications Framework to Evaluate Sales promotion strategy Closing Sales, Sales Management Consumer evaluations of sales promotion: the effect on brand choice Die Bedeutung Des Us-Amerikanischen Absatzmarktes FuR Deutsche Unternehmen excessive sales promotion and brand equity Management inventory of seasonal items Markham Instrument Company Sales Promotion Sales promotion Werbeartikel als Instrument der Verkaufsforderung (Promotional items and sales promotion) The Importance Of Securing Sensitive Items Sales Promotion Techniques Instrument Sensitive Items
 

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