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Wesco

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Issue:

Business

 

Written by:

Larry B

 

Date added:

November 17, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 428

 

Was viewed:

623 times

 

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Essay content:

However, as of June 1997, the NA program has not delivered the expected results. WESCO now needs to isolate the root cause of the NA program shortfall and implement changes that will put this program back on track. It needs to decide whether to continue to be proactive in initiating, building, and maintaining national accounts, or to be passive and offer the NA program only after customers have shown a legitimate interest...
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It needs to decide whether to continue to be proactive in initiating, building, and maintaining national accounts, or to be passive and offer the NA program only after customers have shown a legitimate interest. In 1996, WESCO, a national distributor of electrical equipment and supplies, charted out a growth of 6 to 8 percent in sales, and 12 to 16 percent in profitability over the next five years...
displayed 300 characters

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