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Westpac Banking Corporation

Essay specific features

 

Issue:

Business

 

Written by:

Caryn T

 

Date added:

December 6, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

1 / 268

 

Was viewed:

7283 times

 

Rating of current essay:

 
Essay content:

This service will concern the upper-middle class and the upper-class profiles such as white collar professionals, doctors or wealthy people who are over 30 years old mainly. The main marketing problem is “What are the key factors of successes in order to increase the number of customers on the Altitude Platinum program based on new marketing campaign?” The purpose of this project is to evaluate how to determine the marketing mix and how to vary these seven key variables: product, promotion, price, place, people, process and physical evidence...
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The promotion is based on the two labels of quality service given by the famous Money’s magazine. The strategy includes aggressive new advertising campaign emphasis on values of prestige and privilege. The goal is to use channels of communication such as internet, business radio and TV program, and business magazine which reach the target segment...
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