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Westpac Banking Corporation
Essay specific features
Written by:
Caryn T
Date added:
December 6, 2014
Level:
University
Grade:
B
No of pages / words:
1 / 268
Was viewed:
7290 times
Rating of current essay:
Essay content:
This service will concern the upper-middle class and the upper-class profiles such as white collar professionals, doctors or wealthy people who are over 30 years old mainly.
The main marketing problem is “What are the key factors of successes in order to increase the number of customers on the Altitude Platinum program based on new marketing campaign?” The purpose of this project is to evaluate how to determine the marketing mix and how to vary these seven key variables: product, promotion, price, place, people, process and physical evidence...
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The promotion is based on the two labels of quality service given by the famous Money’s magazine. The strategy includes aggressive new advertising campaign emphasis on values of prestige and privilege. The goal is to use channels of communication such as internet, business radio and TV program, and business magazine which reach the target segment...
displayed 300 characters
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