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Essay

What Influences Purchasing

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Issue:

Business

 

Written by:

Vern F

 

Date added:

September 3, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

7 / 1722

 

Was viewed:

3172 times

 

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Essay content:

By doing so they may be in a position to tailor their marketing efforts to take advantage of these influences in a way that will satisfy the consumer and the marketer (remember this is a key part of the definition of marketing). For the purposes of this tutorial we will break these influences down into three main categories: Internal, External and Marketing...
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However, those interested in learning more about customer buying activity may want to consult one or more consumer behavior books where they will find additional methods for explaining consumer buying behavior. For the most part the influences are not mutually exclusive. Instead, they are all interconnected and, as we will see, work together to form who we are and how we behave...
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General issues of this essay:
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