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Essay

What Is Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Peter J

 

Date added:

September 5, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 609

 

Was viewed:

1950 times

 

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Essay content:

These include creating, distributing, promoting and pricing products, available services, and ideas. A marketer does everything they can to earn your business so they may make a profit. If they skip any of these steps in the marketing process, their product will fail. For marketing to be beneficial, both the customer and the marketer must be satisfied with the transaction (Pride-Ferrell page 3)...
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What is "customer centricity" and why is this important to marketers? Customer centricity simply means customer focused. Because customers purchase an organization’s products, they must be the center of every marketing activity. (See figure 1.1, Pride-Ferrell page 4) If an organization looses focus on the customer’s needs and wants, they will soon lose that company’s business...
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