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Essay

What is Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Robert S

 

Date added:

December 7, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1526

 

Was viewed:

9041 times

 

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Essay content:

The reason for the predominance of this orientation is that there was a shortage of manufactured goods (relative to demand) during this period, so goods sold easily. The implications of this orientation were: · Product lines were narrow · Pricing was based on the costs of production and distribution · Research was limited to technical product research · Packaging was designed primarily to protect the product · Promotion and advertising was minimal After the WWII, as supply was starting to out-pace demand in many industries businesses had to concentrate on ways of selling their products...
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The reason for the predominance of this orientation is that there was a shortage of manufactured goods (relative to demand) during this period, so goods sold easily. The implications of this orientation were: · Product lines were narrow · Pricing was based on the costs of production and distribution · Research was limited to technical product research · Packaging was designed primarily to protect the product · Promotion and advertising was minimal After the WWII, as supply was starting to out-pace demand in many industries businesses had to concentrate on ways of selling their products...
displayed 300 characters

General issues of this essay:
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