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Essay

What is marketing

Essay specific features

 

Issue:

Business

 

Written by:

Steven D

 

Date added:

July 19, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 1096

 

Was viewed:

5784 times

 

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Essay content:

It is directly influencing the sales and profitability of businesses. Most of us will connect marketing with selling, pricing, product development, setting of activities like market research (which can adopt some changes in demand) or some kind of advertising, promotion of the product that will attract and keep the customers, because ?people never know what they want until it is presented to them, said Alan Grover...
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This must be done efficiently in order to achieve some profitability. "The management process which identifies anticipates and satisfies customer requirements efficiently and profitably."(p.2, Marketing Fundamentals) So, marketing can be described as both, a management ?philosophy', which determines the strategic orientation of an organisation and function in an organisation involving series of techniques like selling or pricing...
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