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What is strategic management?
Essay specific features
Written by:
Kermit Y
Date added:
August 29, 2015
Level:
Grade:
A
No of pages / words:
26 / 7028
Was viewed:
6677 times
Rating of current essay:
Essay content:
By drawing from each of the definitions, one could say that strategy and by extension, strategic management, is constituted of short-term strategies involving managing and planning for the present and long-term decisions and actions, made, taken and implemented by managers to achieve superior competitive advantage, compared to their competitors...
displayed 300 characters
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The elements relevant for this analysis are POSI (purpose – objectives – strategy - implementation). Parthasarthy (2006) integrates another element into what he calls the strategic management process, namely, the situational analysis, wherein the external and the internal environment are taken into consideration...
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