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what is swot analysis

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Issue:

Business

 

Written by:

Marc C

 

Date added:

March 22, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 379

 

Was viewed:

9246 times

 

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Essay content:

We have loyalty of customers and vendors. We are local. Weaknesses 1. Costs. The chain stores have better economics. Their per-unit costs of selling are quite low. They aren't offering what we offer in terms of knowledgeable selling, but their cost per square foot and per dollar of sales are much lower...
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Price and volume. The major stores pushing boxes can afford to sell for less. Their component costs are less and they have volume buying with the main vendors. 3. Brand power. Take one look at their full page advertising, in color, in the Sunday paper. We can't match that. We don't have the national name that flows into national advertising...
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