Order
 

1(888) 302 2271 1(877) 741 7256

Essay

What Is The “Chasm” Described By Geoffrey Moore? What Does “Crossing” It Mean?

Essay specific features

 

Issue:

Business

 

Written by:

Maureen H

 

Date added:

October 19, 2010

 

Level:

College

 

Grade:

B

 

No of pages / words:

1 / 235

 

Was viewed:

3614 times

 

Rating of current essay:

 
Essay content:

As the early adopters are risk takers who like to try new things, they drive the high-tech industry because they see the potential to be a leader in the way that no one has gone before. For that reason, it’s now possible to sell the high-tech product to the pragmatists with the help of the early adopters...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

Therefore, the “chasm” in this book means the gap between the early adopters and the pragmatists. And the “crossing” refers to the ways to get rid of this gap in order to sell the product to the pragmatists. To cross the chasm, Moore suggested that the companies have to (1) Target the point of attack: choosing target market, (2) Assemble an invasion force: understanding overall concepts of the product, (3) Define the battle: positioning the product and creating the competition and (4) Launch the invasion: selecting the proper distribution channel and pricing strategy...
displayed 300 characters

General issues of this essay:
Conservatives and Liberals Geoffrey Chaucer Liberals Vs. Conservatives Crossing The Innovation Chasm: An Industry Perspective Examining The Impact Of Product Attributes On Perception Towards Brand Product What Is The “Chasm” Described By Geoffrey Moore? What Does “Crossing” It Mean? Geoffrey Chaucer Geoffrey Chauser advertizing how they make there product sell Liberals Vs Conservatives to what extent did arthur balfour cause the defeat of the conservatives in the 1906 election? Why did the Conservatives loose the general election of 1945? Geoffrey Chaucer's Troilus And Criseyde Geoffrey Trease Why Conservatives Can't Govern
 

Related essays:

x
Services