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Issue:

Business

 

Written by:

Kareem W

 

Date added:

March 27, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1618

 

Was viewed:

1544 times

 

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Essay content:

By implementing Customer Intelligence, they’d be able to: · Build customer loyalty based on the knowledge Bancaja has on their customers · Design potential client criteria to elaborate marketing campaigns depending on profiles. · Anticipate behaviour patterns of their customers · Maintain growth in order to know which business objectives to develop in every segment...
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What are the strengths, weaknesses and opportunities Bancaja was facing in its Customer Intelligence implementation? Strengths: · CRM implementation is a mandate from top management (CEO). The bank had a leader who is willing to risk crossing new boundaries in order to obtain better results · Strong Brand...
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