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When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand

Essay specific features

 

Issue:

Business

 

Written by:

Lionel B

 

Date added:

November 12, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 915

 

Was viewed:

6644 times

 

Rating of current essay:

 
Essay content:

The first one is “line extension”, which means to launch a new product which is under the same product category as the parent brand. It usually involves more flavours or different sizes. For example, Coca-cola and Coca-cherry-cola. The other type is “category extensions” which means to launch a product in a totally different market to the parent brand, such as Yamaha which extends its product from musical instruments to bikes...
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Brand extension has become more and more popular these days, and has used by many organisations. According to Aaker (1991) , there are almost 9 out of 10 of new product introductions are actually brand extension. There are some obvious advantages of brand extension which are to reduce costs and increase the efficiency of promotional expenditures...
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General issues of this essay:
When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention Examining The Impact Of Product Attributes On Perception Towards Brand Product Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? brand extension Brand Extension micheline brand extension brand strategy Brand Strategy And Imc Brand Personality Creation Through Advertising Creation Of Brand Personality Through Advertising Rebuilding Brand Strategy Brand Strategy and Management
 

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