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Essay

WHITE CASTLE CASE STUDY

Essay specific features

 

Issue:

Business

 

Written by:

Arron D

 

Date added:

April 20, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3247

 

Was viewed:

1764 times

 

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Essay content:

Does this mantra mean that White Castle needs no marketing strategies? Of course not. Every company needs marketing strategies, no matter how well that company is doing in its industry. To maintain its market share or to increase that share, a strategic marketing plan is vital. "The restaurant industry and the fast food sector are highly competitive, and are affected by changes in customer tastes and preferences, location, demographic trends, pedestrian and motor traffic, consumer income, family structure, quality of food service and value of food service" (Nwogugu, 2004, 30)...
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White Castle, thus, has to consider many issues when planning marketing strategy. To capture the market share it requires to do well in this industry, White Castle must look to the competition to ensure that White Castle is able to compete. Strategic Planning While doing well in its chosen niche, White Castle can do some things to improve the company's bottom line...
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