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Who Shops At Walmart?
Essay specific features
Written by:
Elissa D
Date added:
November 21, 2014
Level:
College
Grade:
B
No of pages / words:
1 / 162
Was viewed:
3538 times
Rating of current essay:
Essay content:
They have a variety of reasons to refuse to shop at one retail chain or other.
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Among the price-sensitive shoppers, 16% are the “Price-Value Shoppers” which are the core customer of Wal-Mart and they’re more loyal to the retailer. “Brand Aspirationals” constitute 29% and they want to save on brand names but want brand-name goods and they are more urban and younger black or Hispanic...
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