Who Shops At Walmart?

Essay specific features

 

Issue:

Business

 

Written by:

Elissa D

 

Date added:

November 21, 2014

 

Level:

College

 

Grade:

B

 

No of pages / words:

1 / 162

 

Was viewed:

3541 times

 

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Essay content:

They have a variety of reasons to refuse to shop at one retail chain or other.
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Among the price-sensitive shoppers, 16% are the “Price-Value Shoppers” which are the core customer of Wal-Mart and they’re more loyal to the retailer. “Brand Aspirationals” constitute 29% and they want to save on brand names but want brand-name goods and they are more urban and younger black or Hispanic...
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