Whole Foods Market

Essay specific features

 

Issue:

Business

 

Written by:

Rose V

 

Date added:

April 21, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1293

 

Was viewed:

5545 times

 

Rating of current essay:

 
Essay content:

The economic segment is relevant, as an affluent population will continue to drive and sustain demand for organic products. The socio-cultural segment is another relevant segment, where attitudes about quality of life, workforce diversity and concerns about the environment will cause a shift in diet and lifestyle preferences...
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The aging Baby Boomer generation has resulted in an increased population of people that are more informed, health-conscious and willing to spend more on healthy natural foods. These people with higher disposable income will be the main drivers for the demand of organic foods. America in general is also growing in affluence, providing Whole Foods with a larger target market...
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