Why Acer has successfully sold its products to Europe?

Essay specific features

 

Issue:

Business

 

Written by:

Raymond H

 

Date added:

October 10, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1729

 

Was viewed:

7192 times

 

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Essay content:

At the same time, they also discover that the main profit of a product was taken by the most international companies which has its own brand rather than most Taiwan companies doing OEM (Original Equipment Manufacturer) work for them. Therefore, these Taiwan companies adjust some strategies and orientation in management to develop their own brand...
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However, most companies try very hard to establish their own brand name not success but fail and then come back OEM. Minority can triumph in this arduous campaign. It is Acer that represents one of successful examples among Taiwan companies. The ranking of sale on Acer PCs in Europe, 2007, is No.3 and simultaneously its ranking on Notebook is No...
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