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Why Airline Mergers Don'T Fly
Essay specific features
Written by:
Irene P
Date added:
October 27, 2015
Level:
University
Grade:
A
No of pages / words:
2 / 509
Was viewed:
10198 times
Rating of current essay:
Essay content:
But in doing so, he plans to defy the conventional wisdom of airline mergers and create what some believe would be a dangerous model for the industry's long-term sustainability.
There are two strategies management traditionally deploys in airline mergers-cutting overlapping flights to slash costs or expanding globally to increase revenue...
displayed 300 characters
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Trimming routes was the approach touted by US Airways in its unsuccessful bid for Delta last year. At the time, US Airways suggested it could save nearly $1 billion by combining the two carriers and lopping 10% off the flight schedule.
In a recent "internal memorandum," Anderson made it clear he was not cutting routes or hubs...
displayed 300 characters
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