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Why Do Only 27% of Small Business Owners Report an Operating Profit From Their Web Site?

Essay specific features

 

Issue:

Business

 

Written by:

Jackeline H

 

Date added:

February 23, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

8 / 2059

 

Was viewed:

4637 times

 

Rating of current essay:

 
Essay content:

The remainder, 38%, claimed that they "broke even." The numbers are discouraging. They raise a red flag to anyone considering an initial or incremental investment in their Internet presence. If the likelihood of realizing any financial benefit is that low, then who would consider it a good investment? We do...
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Our experience is that an even larger segment of the business owner population falls into the "don't know" segment rather than the "break even" one. Companies not selling directly online are highly unlikely to know if their site drives any bottom line benefit. Those companies who do offer "shopping cart" capabilities frequently measure the results of their site solely on the dollar value of the orders placed there which can underestimate the site's impact...
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