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Essay

Why does a consumer buy an ice cream?

Essay specific features

 

Issue:

Business

 

Written by:

Wilbur S

 

Date added:

July 10, 2016

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 798

 

Was viewed:

7828 times

 

Rating of current essay:

 
Essay content:

So the Ice cream worth’s for itself and that it’s very important to obtain the positioning that the company wanted. Then we have the price that in this case had to be really high to sell the image of quality and luxury to people, the price of the ice cream have to follow it quality and people have to feel that they were paying a premium for the ice cream and that definitely this was not some other ice cream in the market, the price was really important to pass the idea that this was not ordinary ice cream for children but a rare luxury to adults...
displayed 300 characters

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So the Ice cream worth’s for itself and that it’s very important to obtain the positioning that the company wanted. Then we have the price that in this case had to be really high to sell the image of quality and luxury to people, the price of the ice cream have to follow it quality and people have to feel that they were paying a premium for the ice cream and that definitely this was not some other ice cream in the market, the price was really important to pass the idea that this was not ordinary ice cream for children but a rare luxury to adults...
displayed 300 characters

General issues of this essay:
Why does a consumer buy an ice cream? We All Scream For Ice Cream The Ice Cream Incident How To Make An Ice Cream The Cream of the Crop How To Make An Ice Cream Ben & Jerry's Ice Cream Krispy Cream Orign of Ice Cream A Cream Cracker Under The Settee Ice Cream market analysis Tabasco Sauce and Ice cream A Cream Cracker Under the Settee Cream Cracker Essay Ben&Jerry's: One Great Idea + Ice Cream
 

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