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Essay

Why Franchise? Why Subway

Essay specific features

 

Issue:

Business

 

Written by:

Sheryl B

 

Date added:

October 27, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1647

 

Was viewed:

5856 times

 

Rating of current essay:

 
Essay content:

When a franchisee enters into a mature franchisee network, they will benefit from the national name recognition the brand has built when it comes to their own marketing initiatives, while even new launch franchises have invested in professionally designed and intellectually protected branding to benefit its franchisees...
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Accessing a proven system. Most franchises are launched based on an initial head office or pilot operation that has been trading for at least one year. This is essential in enabling the franchisor to solve the teething problems any new business faces. The franchisee will benefit from lessons learned by the franchisor during this period through ongoing advice and support...
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General issues of this essay:
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