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Why is Nike the biggest training shoe company in the world
Essay specific features


Written by:
Rene G
Date added:
June 7, 2017
Level:
University
Grade:
B
No of pages / words:
5 / 1123
Was viewed:
5804 times
Rating of current essay:
Essay content:
The product diffused into the channels starting with the high performance specialists and spreading into the mass outlets on the basis of this expert endorsement. This strategy has played an important part in ensuring Nike's leading position. Because, by associating star athletes and motivational slogans like, "Just Do It", with marketing campaigns that emphasize fitness, competition, and sportsmanship, consumers identify their purchases with the prospect of achieving greatness...
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Most of Nike's customers buy their products because of the image that Nike gives, and this image is consistent globally. Nike name and the trademark Swoosh are considered to represent one of the most recognizable brands in the world. They have appeared everywhere from players' shirts, pants, and hats to stadium banners and walls...
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