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Why Launch An Advertising Campaign
Essay specific features
Written by:
Timothy A
Date added:
October 27, 2014
Level:
University
Grade:
B
No of pages / words:
6 / 1525
Was viewed:
6890 times
Rating of current essay:
Essay content:
This ensures
that advertising reaches the largest amount of people in the shortest amount of
time. It is likely that the consumer will be more interested in the product if
they hear of on a national level such as TV or Radio. We must watch out for
other companies in Britain that sell a similar product or overseas companies
that sell in Britain so Pakanawa can analyse the British marketing strategy and
improve upon it...
displayed 300 characters
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Market Segmentation is also another factor to take notice of.
Market segmentation helps to differentiate products for different age groups.
For most product, there are segments of the market that you need to specifically
advertise to. Fore example, different methods of advertising would be needed if
you were to advertise to parents than to the children...
displayed 300 characters
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