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Essay

Why Nike Is Still One Of Succeffully Company

Essay specific features

 

Issue:

Business

 

Written by:

Dorethea R

 

Date added:

May 13, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

15 / 4002

 

Was viewed:

2751 times

 

Rating of current essay:

 
Essay content:

not only manufactures and distributes athletic shoes at every marketable price point to a global market, but over 40% of our sales come from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than 100 countries targeting its primary market regions: United States, Europe, Asia Pacific, and the Americas (not including the United States)...
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We utilize over 20,000 retailers, Nike factory stores, Nike stores, NikeTowns, Cole Haan stores, and internet-based Web sites to sell our sports and leisure products. We dominate sales in the athletic footwear industry with a 33% global market share. Nike Inc. has been able to attain this premier position through "quality production, innovative products, and aggressive marketing...
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