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Essay

Wilkinson's Case Study

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Issue:

Business

 

Written by:

Sandra B

 

Date added:

August 12, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2280

 

Was viewed:

8635 times

 

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Essay content:

After the Second World War, the 1950s saw a rise in the use of labour-saving devices and DIY. Wilkinson responded by making this type of product the focus of its sales. In the 1960s customers wanted more convenience shopping. Wilkinson started selling groceries and supermarket goods and created the Wilko brand...
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In the 1960s customers wanted more convenience shopping. Wilkinson started selling groceries and supermarket goods and created the Wilko brand. In the 1980s Wilkinson extended its range of low-cost products to include quality clothing, toys, toiletries and perfumes. In 1995 it opened a central distribution centre in Worksop, serving stores in the north of England and in 2004, a new distribution centre opened in Wales...
displayed 300 characters

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