Will design be the next big issue in Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Patricia M

 

Date added:

February 6, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 381

 

Was viewed:

647 times

 

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Essay content:

315 6 Kevin Lane Keller, Brian Sternthal, and Alice Tybout (2002), “Three Questions You Need to Ask About Your Brand,” Harvard Business Review, September, 80 (9), 80-89 7 3M, http://solutions.3m.com/wps/portal/3M/en_US/scotch?WT.mc_id=keymatch, 23/1/2008 9 MATHIEU Jean-Pierre, ‘’Design et Marketing : Fondements et Methodes ‘’, L’Harmattan, Paris 2006, p...
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315 10 RedBull, “Company, As time goes by, A truly global brand”, http://www.redbull.com/images/historysection/pdf/3/RB_Case_Study_London_Business_School0904.pdf, 23/1/2008 11 Investopedia, http://www.investopedia.com/terms/b/brandawareness.asp, 12/12/2008 12MATHIEU Jean-Pierre, ‘’Design et Marketing : Fondements et Methodes ‘’, L’Harmattan, Paris 2006, p...
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