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Williams Sonoma/ HBR
Essay specific features
Written by:
Steve B
Date added:
April 10, 2014
Level:
University
Grade:
A
No of pages / words:
6 / 1627
Was viewed:
4893 times
Rating of current essay:
Essay content:
Sine their whole approach revolves around offering low prices, this goes hand in hand with low margins.
Customer Service: Specialty stores focus on offering customer service. Selling their high prices and high margin offerings requires a high level of customer assistance and service from its sales force...
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Customers feel like they deserve and are paying for knowledge and service when they shop at stores such as Williams-Sonoma.
Atmosphere/Experience: When someone walks into a specialty store they are being sold on a concept. A specialty retailer selling higher end goods would not prevail if their physical stores had the atmosphere of a Wal-Mart for example...
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