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Word of Mouth Communication
Essay specific features
Written by:
John G
Date added:
July 13, 2015
Level:
Grade:
B
No of pages / words:
4 / 995
Was viewed:
2945 times
Rating of current essay:
Essay content:
It is a powerful form of marketing communication that is sometimes undervalued. It is how consumers express their satisfaction, more than likely their dissatisfaction with a product. Complaining is a form of negative WOM and major way that people express how dissatisfied they are with a brand, product, or service (Smith and Vogt, 217)...
displayed 300 characters
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Complaining is a form of negative WOM and major way that people express how dissatisfied they are with a brand, product, or service (Smith and Vogt, 217). WOM has a significant influence on the product awareness, expectations, perceptions, attitudes, and purchase behaviors of consumers (Lam and Mizerski)...
displayed 300 characters
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