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Essay

Word of Mouth Communication

Essay specific features

 

Issue:

Business

 

Written by:

John G

 

Date added:

July 13, 2015

 

Level:

 

Grade:

B

 

No of pages / words:

4 / 995

 

Was viewed:

2938 times

 

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Essay content:

It is a powerful form of marketing communication that is sometimes undervalued. It is how consumers express their satisfaction, more than likely their dissatisfaction with a product. Complaining is a form of negative WOM and major way that people express how dissatisfied they are with a brand, product, or service (Smith and Vogt, 217)...
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Complaining is a form of negative WOM and major way that people express how dissatisfied they are with a brand, product, or service (Smith and Vogt, 217). WOM has a significant influence on the product awareness, expectations, perceptions, attitudes, and purchase behaviors of consumers (Lam and Mizerski)...
displayed 300 characters

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