Wyndham International Hotels: Fostering High-Touch with High Tech

Essay specific features

 

Issue:

Business

 

Written by:

David R

 

Date added:

August 5, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 720

 

Was viewed:

6422 times

 

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Essay content:

They have a problem overcoming this disadvantage. What is the Basis of Competition in the Hotel Industry? Start to generate general list and then focus on Wyndham?¦s segment (what is this and how might it differ from other segments?) See pg. 7 Wyndham targeted the upscale and luxury traveler?Xfrequent business traveler 12-14 trips per year (pg 13) See Exhibit 6 (pg...
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7 Wyndham targeted the upscale and luxury traveler?Xfrequent business traveler 12-14 trips per year (pg 13) See Exhibit 6 (pg. 27 & pg 26)) Critical Factors for this market segment Clean rooms Service Safe Location Previous experience Value for price Reputation of chain Room price lower How does Wyndham intend to compete? What are Wyndham?¦s major problems? Low brand recognition among business and leisure travelers (pg 7) Wyndham?¦s name did not appear in the list of the top 20 most recognizable brands to business travelers...
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