They have a problem overcoming this disadvantage.
What is the Basis of Competition in the Hotel Industry?
Start to generate general list and then focus on Wyndham?¦s segment (what is this and how might it differ from other segments?) See pg. 7
Wyndham targeted the upscale and luxury traveler?Xfrequent business traveler
12-14 trips per year (pg 13)
See Exhibit 6 (pg... displayed 300 characters
Custom written essay
All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page
Your research paper is written by certified writers
Your requirements and targets are always met
You are able to control the progress of your writing assignment
You get a chance to become an excellent student!
Get a price guote
7
Wyndham targeted the upscale and luxury traveler?Xfrequent business traveler
12-14 trips per year (pg 13)
See Exhibit 6 (pg. 27 & pg 26))
Critical Factors for this market segment
Clean rooms
Service
Safe
Location
Previous experience
Value for price
Reputation of chain
Room price lower
How does Wyndham intend to compete?
What are Wyndham?¦s major problems?
Low brand recognition among business and leisure travelers (pg 7)
Wyndham?¦s name did not appear in the list of the top 20 most recognizable brands to business travelers... displayed 300 characters
