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XM Radio Case Analysis

Essay specific features

 

Issue:

Business

 

Written by:

James H

 

Date added:

November 18, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2673

 

Was viewed:

8363 times

 

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Essay content:

Therefore, XM satellite radio provides a greater selection of radio for the various preferences of consumers, commercial free. Furthermore, as an added bonus subscribers will have the opportunity to listen online from their home or office. Based on XM’s research, I believe their target market should be focused on the Tech-Seekers demographic...
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This demographic appears to present the best opportunity for market penetration. They are more inclined to purchase the XM service and become lifetime customers because of their desire to be on the cutting edge of technology. Moreover, this demographic is very similar to the second largest market interested in satellite radio, Tech-Friendly consumers...
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